M.S. Dhoni's biopic hits 60 crores even before its release

The movie, 'MS Dhoni: The Untold Story' is turning out to be a safe bet for the makers, much before it's release, from the economic perspective. The makers have spent 80 crores on production of the film and way before the release of the movie, it has recovered 60 crores, by earning 45 crores for it's satellites rights and 15 crores from all brands that have been involved on the film. The movie has created a huge buzz among brands who are extremely keen to tie up on the project. Apart from 15 crores the brands associated with the film will be spending more on advertising and promotions as well. From the very title of the film one can figure that the much awaited movie 'MS Dhoni: The Untold Story', is going to reveal unknown facts of the ace skipper. A cricket film of this scale of a living cricket legend has never been attempted before. The trailer of ‘MS Dhoni: The Untold Story’ has got stupendous response from everywhere. No other trailer had received such an overwhelming response making the trailer the most loved trailer in Hindi Cinema. It has set a new benchmark for all Bollywood movies. Helmed by ace director Neeraj Pandey, produced by Arun Pandey (Inspired Entertainment) and Fox Star studios, the film is all set to release on September 30th, 2016.  
Source: Hindi IG

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